Hi, I AM Eunsil Choi, and Graphic Design is my second language.
PACKAGE DESIGN Bubble Tea Kit
Developed bubble-tea-kit package designs to meet the specifications and vision of large chain stores and Pocas International Corporation.
EVENT IDENTITYPocky day
Captured the target audience's attention by creating compelling graphic materials highlighting the appeal of beloved Japanese snacks in the US.
EVENT IDENTITYTaiwan Food Festival
Designed a promotional event sponsored by the Taiwan government to showcase authentic Taiwanese processed food and drink exclusively at H-Mart stores.
CORPORATE IDENTITYbluu®
Developed a new financial corporate identity for UP Solution and UMS and implemented print-to-digital solutions to enhance their brand presence.
WEBSITE DESIGNZeit
Crafted a responsive e-commerce website to showcase time travel tourism, secure transactions, and personalized features for optimal user experience.
Eunsil walks the path of a Presentation Specialist at Citigroup, bringing over a year and a half of experience to her journey. With a deep passion for crafting visual stories, she seeks to understand the hearts and minds of those she serves. She believes that by truly listening to her clients' needs, she can create designs that not only meet expectations but also resonate with the diverse communities they are intended for.
Before joining Citigroup, Eunsil’s creative journey spanned across both print and digital realms. She worked on a variety of projects, including designing food and beverage packaging, Point-of-Sale displays, vehicle wraps for businesses, social media campaigns, digital signage for Google Ads, and email layouts.
As her career progressed, her curiosity grew—especially as she observed the diverse ways people reacted to her work. One of her most rewarding challenges has been designing for multicultural audiences, which led her to explore the world of user experience. This exploration guided her in creating designs that are not only beautiful but also practical, inclusive, and enjoyable for all.
Outside of work, Eunsil's love for discovering new flavors and cultures inspires her to seek out hidden gems in the city, where she shares thoughtful reviews that help businesses thrive and customers connect with memorable experiences. To maintain a healthy balance in her life, she also enjoys rock climbing from time to time.